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Fragrance Family: Leather / Woody / Unisex
Top Notes: Citrus, Juniper Berries, Pink Pepper
Heart Notes: Herbal Green Notes, Ginger, Iris
Base Notes: Birch Wood, Tonka Bean, Amber, Leather
Signature Vibe: A leather-centred, modern aromatic fragrance that balances fresh spice with deep warmth
Ideal For: Men and women who appreciate niche, bold fragrances with day-to-evening versatility
Top Notes: Peony · Orange Blossom · Mandarin
Heart Notes: Rose · Lily · Cherry Blossom
Base Notes: Sandalwood · White Musk · Amber
Fragrance Family: Floral – elegant, modern with a soft amber base
Collection Inspiration: The “Diamond” series by Ibrahim Al Qurashi, representing brilliance and sophistication.
Experience a fragrance that merges vibrant freshness with deep rugged elegance. “Arabs of AlUla” opens with a sparkling burst of grapefruit, flows into the warm and earthy heart of patchouli, and finishes on a bold, luxurious leather base that leaves a memorable impression.
This unisex scent is designed to reflect the adventurous spirit of the region’s landscapes — bright and lively at first, then grounding and strong. It’s versatile for both daily wear and more formal occasions, appealing to anyone seeking a statement fragrance with character.
Elevate your presence with Force — a modern unisex fragrance designed to captivate and charm. Introduced in 2024, Force blends fruity brightness with gourmand richness and a warm, musky finish.
Starting with a vibrant and inviting opening of red fruits, pomegranate, yuzu and caramel, the scent moves into a refined floral heart of magnolia, lotus and peony. It then settles softly into a white musk base that gives the fragrance depth and longevity.